Science
The Science of Showing Up.
The psychology behind the "No-Show" epidemic, and how to reverse it.
The "Easy Booking" Trap
Booking a table has become as easy as liking a photo. It’s frictionless and forgettable.
In the digital age, a click on a screen carries zero emotional weight. If a guest doesn't feel "seen", they don't feel guilty about ghosting you. This is why standard confirmation email/sms end up in spam or are ignored.
NO-SHOWS
2022
2026
The Anatomy of a No-Show.
The 4 Silent Killers of your revenue.
Digital Amnesia
Genuine forgetfulness. Without a vocal reminder, you are just a calendar notification they ignore.
Reservation Hoarding
Guests book 3 different restaurants for the same night to keep their options open. They decide at the last minute.
Burner Cards
Savvy diners use empty pre-paid cards (Revolut, Lydia) or "one-time" virtual cards to bypass your deposit system without risk.
The "Couch Factor"
Pure laziness. If there is no social pressure to come, the comfort of their sofa wins over your table.
The "Selection Bias"
When a guest has booked 3 restaurants, they go to the one that called. Why? Because the call created a human connection. By calling, Luigi makes your restaurant the "Priority Choice" and disqualifies your competitors.
Behavioral Psychology
The "Consistency" Principle.
According to behavioral psychology (Cialdini's Principle of Consistency), humans have a deep desire to be consistent with what they have said out loud.
When a guest says "Yes" to a voice, it triggers a social contract.
Luigi doesn't just "remind" them. He extracts an active verbal commitment. This simple psychological switch transforms a "maybe" into a "promise".
+98% Show-up
Active Commitment
Voice creates a moral obligation.
Social Pressure
It's harder to ghost a person than a button.
Reciprocity
Guests feel "cared for", so they respect the booking.